What your teardown
looks like
- 1Say the
Lead with the buyer outcome
Your headline focuses on features. Open with the transformation and specific result instead.
Impact: High
outcome
first - 2One CTA.
Make one CTA unmistakable
Two CTAs compete for attention. Use one primary CTA with a clear benefit and visual weight.
Impact: High
One job. - 3Proof close
Put proof next to the promise
Add social proof, a mini case study, or specific numbers beside your core claim.
Impact: Medium
to promise
+ exact rewrites included